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You've got the idea. Here's how to build it.

I'm Justin. I build and run a portfolio of real software products, and every week I show you exactly how I do it — so you can too.

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Justin Tsugranes
About

I was where you are.

Five years ago I was past Squarespace and staring at GitHub — sure my idea deserved a real product, and just as sure the whole thing wasn’t built for someone like me. No CS degree, no team, no clue where to start.

I figured out the path the hard way. Now I build and run a portfolio of real software products on my own — Inky, Pregnancy Power Hour, and The F1 Formula.

Everything I write is the actual way I do it — so you can get your own thing built, whether you build it yourself or learn to lead the people who do.

How I build

You've got the craft and the idea. What's missing is the build. The free guides, the Builder's Playbook, and the Solo Launch Sprint are exactly how I do it — so you can do it yourself.

The Studio Launch Checklist

Five operator guides plus the Studio Launch Checklist — how to take an idea from nothing to launched, in the right order, on your own. The method, free.

Get the free guides

The Builder's Playbook

Six reports plus a bonus Funnel Audit — the build, the funnel, the emails, the pricing, and the day-to-day behind three brands run by one person. The decisions already made, ready to copy.

See what's inside

The Solo Launch Sprint

A done-with-you sprint. Walk in with your expertise and an idea; walk out with the business decided, sequenced, and live.

See the sprint

What I've built

What I'm working through

Free weekly newsletter

Join builders and founders shipping their own thing.

Start with the free Studio Launch Checklist, then a short letter each week — what I've shipped, what I've learned the hard way, and how I actually build it. No filler.